As a Marketing Intern, you will play a crucial role in supporting the marketing team by conducting extensive market research and analysis of product offerings. This internship will provide you with hands-on experience in understanding customer needs and market trends, which are essential for the development of new products and marketing strategies. In this position, you will survey dealers and collaborate with the internal sales team to gather insights on customer product needs and marketplace trends. Additionally, you will summarize data and present your findings and recommendations to management, assisting in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns. Your role will also involve executing tactical marketing communications aimed at increasing awareness and visibility of Textron Specialized Vehicles brands and products, ultimately influencing customer buying decisions.
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