The Meta Buyer is responsible for managing and optimizing paid advertising campaigns on Meta platforms (Facebook/Instagram) to drive growth for DTC Shopify brands. This role involves data-driven decision-making, campaign execution, and collaboration with teams using tools like Notion, TripleWhale, and Slack. Key Responsibilities • Plan, launch, and optimize Meta advertising campaigns to achieve performance goals (ROAS, CPA, CTR). • Utilize Shopify and TripleWhale to track and analyze campaign performance, making data-driven decisions for improvement. • Collaborate with creative teams to develop high-performing ad creatives and copy tailored to target audiences.
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