Type of contract: Independent contractor Work from any corner of the world and be a part of the remote work revolution! This role blends visual design and copywriting, requiring a solid grasp of how creative and messaging work together to convert. Conceptualise, design, and write performance-driven static ads for Meta, TikTok, and other paid social platforms.Develop multiple creative variations around key product angles, offers, and messaging frameworks.Translate brand strategy and ad psychology into creative assets optimised for conversion.Combine strong visual instincts with persuasive direct-response copywriting.Ensure consistency with brand tone while optimising for CTR, CVR, and ROAS.Manage creative files and workflow in Figma with organised, production-ready structures.Collaborate with creative strategists and ad buyers to interpret performance data and iterate on top performers.Apply grey-hat and black-hat creative principles responsibly when testing aggressive hooks, curiosity angles, and frameworks.Stay up to date with performance-creative trends in the D2C landscape.Work within brand systems and testing cadences to deliver assets on schedule.Requirements: 35+ years of experience designing and writing for direct-response or performance-driven ads.Demonstrated success producing high-performing static creatives for D2C brands.Expert proficiency in Figma and strong visual design skills (typography, colour, composition, layout).Skilled in writing short-form conversion-focused ad copy for Meta and TikTok placements.Deep understanding of direct-response psychology (curiosity, urgency, social proof).Experience with grey/black-hat ad frameworks and responsible testing practices.Comfortable analysing creative performance metrics to drive iterations.Meticulous attention to detail with the ability to move quickly without sacrificing quality.Portfolio required with static ad examples across multiple brands.
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