Abe is hiring: Senior Account Strategist, LinkedIn Advertising (Remote US) in At

This role reports to the Associate Director and is a crucial part of the social media team. Roles & ResponsibilitiesOversee and lead a collection of Social Media accountsServe as direct support to client contactsWeekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamicBuild strategies for clients each quarterHave the ability to create, maintain, and optimize budgets for paid media campaignsProvide fractional support for internal marketing in support of a boutique agency within DirectiveDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are being achievedUnderstand the value of Programmatic campaignsDrive cross-sells, upsells and referrals via client relationships and professional networkExecute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROIWhat You Offer4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team members to ensure joint successStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores. Build client trust and relationships that create consistent renewalsCross-sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsBenefits🏠 We have a set living wage at Abe; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. For global locations, you must have established and current work authorization and permanently reside in that country.This role has the opportunity to operate 100% virtually from your home office.