Abe is hiring: Social Media Advertising Strategist (Remote US) in Seattle

Overview Social Media Advertising Strategist (Remote US) role at Abe. Abe is a specialized consultancy focused exclusively on social media advertising. This role reports to the Associate Director and is a crucial part of the social media team. Roles & Responsibilities Oversee and lead a collection of social media accounts Serve as direct support to client contacts Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements Build strategies for clients each quarter Create, maintain, and optimize budgets for paid media campaigns Deeply understand client positioning and unique value propositions Confirm lead routing is accurate within a CRM Responsible for personal productivity and utilization Collaborate with the Associate Director to achieve internal and client goals Understand the value of programmatic campaigns Drive cross-sells, upsells and referrals via client relationships Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI What You Offer 2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more Proficiency with advertising platforms/tools such as LinkedIn Campaign Manager, Zoominfo, 6sense, and more Strong understanding of paid principles: keyword research, ad copywriting, bid management, and campaign optimization Ability to analyze campaign performance data using tools like Google Analytics/GA4, Excel, or other analytics platforms Ability to drive results and measure via OCT Experience with audience segmentation by tier, job title, etc. You must have reliable internet, a suitable work environment, and the ability to remain stationary for extended periods.