April 11, 2024

Account Executive

WRL Advertising Canton, Ohio

Primary Objectives: • Cultivating new business • Service existing customers... • Plan and implement scheduled sales and marketing strategies • Assist customers in planning and coordinating projects • Generate sales leads through industry networking, online research and company prospect database • Maintain regular contact with account base, ensuring customer satisfaction • Represent our organization within the community Detailed Responsibilities Include: • Contacting prospective leads, setting up new business meetings and closing accounts • Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics. • Knowledge of Advertising Agency capabilities • Cold calling and prospecting ability • Good written and verbal communication, sales presentation and closing skills • Proficient in Microsoft Office Suite • Experience in web and multimedia project management a plus. Paid Training: • Yes Experience: • Marketing: 3 years (Preferred)

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