Account Executive - Advertising Sales

Join Lamar Advertising Company as an Account Executive, where you will play a crucial role in driving revenue growth by offering innovative outdoor and digital advertising solutions to local and regional businesses. As part of our dynamic Sales & Business Development team, you will not only prospect and engage new clients but also nurture and manage existing accounts. Collaborate with our creative and operations teams to craft impactful campaigns that enhance brand visibility in the markets we serve.

Key Responsibilities

Identify and qualify new B2B clients within your designated territory.Conduct comprehensive needs assessments to deliver customized OOH and digital advertising solutions.Prepare and present compelling sales proposals and presentations.Negotiate pricing, terms, and contracts to secure new business opportunities.Maintain and grow relationships with existing client accounts through regular check-ins.Work closely with marketing and design teams to ensure campaign effectiveness and satisfaction.Track your activities and opportunities effectively using CRM tools.Monitor campaign performance and communicate results to clients transparently.Achieve or exceed monthly and quarterly sales goals.Represent Lamar Advertising Company with integrity and enthusiasm in the local business community.Essential Skills

Expertise in B2B sales.Experience with digital advertising solutions and out-of-home (OOH) advertising.Strong skills in prospecting and lead generation.Ability to create and deliver engaging sales presentations.Proficiency with CRM software (e.g., Salesforce).Experience in contract negotiation and sales pipeline management.Knowledge of market research and analysis.Capability to compile and present sales reports.