May 26, 2024

Account Executive -Digital Marketing and Advertising

Gannett | USA TODAY NETWORK Greencastle, Pennsylvania

LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive in our Hagerstown, MD market and surrounding region. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with Local and Regional businesses throughout the region to create marketing strategies that drive results. As a Marketing Solutions Account Executive, You'll • Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers • Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions • Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors • Help businesses maximize their online presence with a custom approach to digital marketing • Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital What you need to do to be successful in this role: • Pursue and close new business and revenue streams • Retain, manage, and grow clients in the ever-changing digital landscape • Work within a team to manage the client relationship and retain and build account revenue • You will identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper • Articulate and present our suite of products to business decision makers • Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person • Conduct face-to-face customer meetings, presentations, proposals and demonstrations • Manage a specified sales pipeline and develop a strategy for long-term sustained success • Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns • Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

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