Account Executive Marketing

Primary Objectives:

Service existing customers
Plan and implement scheduled sales and marketing strategies
Assist customers in planning and coordinating projects
Generate sales leads through industry networking, online research and company prospect database
Maintain regular contact with account base, ensuring customer satisfaction
Represent our organization within the community
Cultivating new business

Detailed Responsibilities Include:

Meeting new clients and determining client marketing/advertising needs by utilizing product, service knowledge, marketing research, media capabilities, and audience characteristics.
Knowledge of agency services and how they apply to clients.
Create estimates by working with sales team, artists, copywriters, web developers to estimate costs, as well as outside vendors if needed
Guide creative production by coordinating market research, copywriting, art layout, web development and media elements as needed
Implement advertising campaigns by negotiating with media outlets
Evaluate, adjust and redirect advertising campaigns by studying and analyzing sales results, demographics, surveys, and other market research information
Manage accounts with short term effectiveness and long term growth plans
Contacting prospective leads, setting up new business meetings and closing accounts

Position Standards

Three to five years in marketing, advertising, media, sales or communication
Bachelor’s degree in Marketing, Sales, or related Business field.
Knowledge of Advertising Agency capabilities
Cold calling and prospecting ability
Good written and verbal communication, sales presentation and closing skills
Proficient in Microsoft Office Suite
Experience in web and multimedia project management a plus.

This Company Describes Its Culture as:

Detail-oriented -- quality and precision-focused
Aggressive -- competitive and growth-oriented
People-oriented -- supportive and fairness-focused

Paid Training:

Yes

Job Type: Full-time

Pay: $40,000.00 - $100,000.00 per year

Benefits:

401(k)
401(k) matching
Health insurance
Life insurance
Paid time off

Ability to Commute:

Canton, OH 44718 (Required)

Work Location: In person