Account Executive, WKBW

About the position

WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers. In this role, you’ll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. You’ll sell a powerful mix of broadcast and digital marketing solutions designed to drive awareness, engagement, and revenue. Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television — giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients. If you’re goal-oriented, confident in your ability to sell, and excited by the challenge of growing accounts and building long-term client partnerships, this is your opportunity to make an impact and grow your career.

Responsibilities

Sell advertising solutions to local and regional businesses and advertising agenciesApply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investmentFacilitate the customer's ability to take advantage of the full array of digital marketing options availableIndependently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisersUse ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisersServe as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referralsPerform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue dueEffectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levelsContribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspectsBuild and maintain strong client relationships, which may include entertaining prospective and existing clientsPerform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accountsPerform other duties as assignedRequirements

BS/BA in related discipline preferred or equivalent years of experienceGenerally 2+ years of proven sales success preferredExperience in strategic account management, broadcast ratings and digital execution preferredValid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limitsNice-to-haves

Highly self-motivated and goal focusedHighly creative and innovative thinkerStrong influencing, selling and upselling skillsEffective teamwork and collaboration skillsVery strong analysis and data interpretation - able to translate needs and research data into sound marketing proposalsExceptional verbal and written communication skillsOutstanding presentation abilities (in person/virtual, small/large groups, all levels)Strong time management and organizational skillsProficient with Microsoft Office (Word, Excel and PowerPoint)Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)Benefits

Uncapped sales commissionMonthly allowance for mileage and cell phoneExtensive Scripps Sales Process trainingA career path to grow your professional experiencesFull medical, dental and vision benefitsCertain other health and wellness benefitsRetirement savings plan with company matchDisability accident insuranceHospital indemnityCritical illnessLife insuranceAD&DID protectionPet discount programEmployee assistance program