Account Executive, WKBW

About the position WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers. In this role, you’ll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television — giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients. Sell advertising solutions to local and regional businesses and advertising agenciesApply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investmentFacilitate the customer's ability to take advantage of the full array of digital marketing options availableIndependently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisersUse ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisersServe as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referralsPerform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue dueEffectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levelsContribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspectsBuild and maintain strong client relationships, which may include entertaining prospective and existing clientsPerform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accountsPerform other duties as assignedRequirements