In this role, you will partner closely with the Ad Sales account team to own the pre-launch activities that ensure campaigns and customers are set up for success. This role is highly collaborative, working as an extension of the core account team: Account Executives, Sales Account Managers, and Creative & Campaign Managers. Key job responsibilities • Become a knowledgeable partner on Amazon Advertising solutions with revenue experience • Partner with sales team to create media strategies and drive incremental revenue for advertisers who are new to Amazon Ads • Manage end-to-end campaign launches including: strategizing and creating initial media plans, forecasting cross-product and cross-channel campaigns for optimal media mix, educating advertisers on creative and ad placement requirements/opportunities, SLAs, and product and budget nuances, and working cross functionally with Sales, Campaign & Creative Managers & Ad Operations to ensure accurate campaign booking and set up. • Accelerate prospecting of first-time advertisers, owning responses to customers with requests for proposals (RFPs) from the prospecting pipeline • Support product expansion through cross-channel forecasts and media proposals showcasing optimal media mix • Provide sales team with support with prospecting new business by providing inventory forecasts across Amazon Ads suite • Align with customer and sales team on customer KPIs and measurement set-up in order to ensure campaign success • Partner with sales team to strategically grow accounts with additional spend potential by sending weekly upsells, sharing mid and end of campaign reporting, and owning campaign measurement analyses. Basic Qualifications • 2+ years of digital advertising, sales or account management experience and client-facing role experience • Experience in Omni-channel marketing, display, over-the-top (OTT), or search marketing • Experience analyzing data and best practices to assess performance drivers • Adept at solving problems that span business and technology • High proficiency in Microsoft Excel • Ability to convey messages, push-back when required and sustain relationships with internal stakeholders and clients.
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