Nov. 7, 2024

ACCOUNT PLANNER, MARKETING AGENCY

KTC Inc. Atlanta, Georgia

We are seeking a strategic, detail-oriented Account Planner to lead the strategic planning of each campaign phase, collaborating closely with internal teams and the client to ensure alignment, data-driven insights, and actionable strategy. • Partnership Immersion • Develop In-Depth Project Plans for each campaign phase to ensure alignment with the client brand's repositioning goals, considering all associated project personnel and key stakeholders: • Partnership Immersion: • Design a structured approach to initial engagements with internal teams, including timelines for team tracking. • Execution and Brand Expression Planning: • Ensure all elements of the creative process have timelines and mapping to key performance indicators (KPIs) • Assist with toolkit, ensuring that the team is utilizing the best possible campaign performance monitoring and reporting tools • Campaign Evaluation, Wrap, and Year Two Planning: • Establish a comprehensive evaluation methodology to measure campaign impact. Strategic Alignment Across Teams • Coordinate with internal teams to align each phase’s objectives with the overarching brand repositioning strategy. Client Consultation and Communication • Act as a strategic advisor to the client, presenting detailed planning documents, insights, and roadmaps for each campaign phase.

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