Account Strategist - Marketing (remote)

At Directive, we're always looking to connect with talented people who care about work that actually counts. 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and moreProficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense , and moreStrong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel , or other analytics platforms to make data-driven decisions and optimize campaign performanceAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title etc.Proven and measurable success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; you’re a true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyYou’re quality-obsessed and have not lost your soul for advertisingTravel to visit clients approximately once per year, per client or as needed What Success Looks Like You encompass our core values through every interaction; internally and externally Effectively manage approximately five mid-tier and enterprise accounts Meet and exceed department level KPIs, such as client growth and goal attainment. For global locations, you must have established and current work authorization and permanently reside in that country. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily.