Account Strategist, Paid Media

We use Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. Our services include Paid Media, SEO/Content, CRO, and Video to create comprehensive digital marketing strategies that allow our clients to hit their SQL targets. The Account Strategist plays a crucial role in client-facing responsibilities, including creating and managing custom client strategies, communicating with internal stakeholders, and executing Paid Media deliverables. Key Responsibilities: • Oversee and lead a collection of Paid Media accounts • Serve as direct support to client contacts • Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements • Drive referrals through client relationships and professional networks • Build strategies for clients each quarter • Create, maintain, and optimize budgets for paid media campaigns across multiple channels • Understand client positioning and unique value propositions • Confirm lead routing accuracy within a CRM • Understand the value of Programmatic campaigns • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are achieved • Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI Requirements: • 3+ years of experience working at a performance/digital marketing agency • Experience working with B2B SaaS/tech clients in an agency setting • Deep expertise across paid search and paid social advertising campaigns • Proficiency in using advertising platforms and tools • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data and make data-driven decisions • Proven success with mid-market or enterprise accounts • A unique perspective on driving value for SaaS • Ability to translate and articulate strategy with data • Equal parts competitive and curious; a true problem solver • Living on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize, and manage multiple projects simultaneously • Quality-obsessed with not losing your soul for advertising • Approximately 1 travel day per year, per client