Responsibilities: • Work with assigned clients to create and deliver strategy, business rules, and creative brief for marketing campaigns. • Work with Account Director to plan growth of each business segment assigned. • Understand business at a granular level and be able to provide recommendations (weekly, monthly) on how to change and adapt to business needs. • Expected to understand program results and work with analytics on your and other team member’s programs to develop optimization recommendations and proactively work with analytics team to develop new reports and dashboards and actively look for opportunities for new insights. • Assist Account Director & VP with new business development (which could include management of day-to-day work).
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