Accountable Digital is hiring: Digital Media Strategist in Rochester

In addition, the DMS is responsible for digital media campaign management, coordination of timelines and project deliverables, as well as providing insights regarding campaign effectiveness. The Digital Media Strategist is a member of the Accountable Digital Media Team – a group focused on the day-to-day management of digital media project initiatives, strengthening vendor and partner relationships, and expertise in digital media platforms. Effectively negotiates and places media Proactively reads the trades relative to new opportunities and media trends; applies conceptual and out of the box thinking towards projects and initiatives; all while adhering to client objectives Campaign Management & Optimization Has advanced knowledge of and experience with core industry tools and platforms that lend to the planning process and management of paid digital media campaigns Plays an active role in the day-to-day management of media plan execution while adhering to established budgets and timelines Ensures all campaigns are properly tagged and tracked, enabling accurate measurement and reporting of key performance indicators (KPIs). Develops and maintains positive relationships with media vendors and partners on project-related initiatives Works independently within systems and acts as a resource for training others Stewardship Fiscally responsible as it pertains to the management of client budgets Analyzes and communicates campaign performance against determined KPIs, using data to optimize campaigns and provide recommendations, with no supervision Responsible for the on-time, final delivery of all media plans Identifies and resolves vendor billing discrepancies as needed Gathers, analyzes, and prepares competitive research. Digital Media Supervisor: Responsible for the management and oversight of Media Team staff, including responsibility for team time and resource management.