Ad Copy

smartdept. is searching for an Ad Copywriter for a luxury travel client. This is a remote freelance opportunity. This copywriter will help shape the voice of high-end advertising campaigns for a global luxury travel brand. The role blends big-picture concepting with polished, detail-driven writing across digital, print, video, and experiential channels.

What You’ll Do:

Develop campaign concepts across digital, print, OOH, broadcast, film, and experientialPartner with team to make sure visuals and copy work together seamlesslyWrite taglines, manifestos, brand narratives, and script treatments for seasonal and annual campaignsCraft short-form copy for paid social (Instagram, TikTok, Pinterest), display, and editorial placementsWrite long-form pieces like brand books, lookbooks, and high-net-worth direct response materialsCreate copy for e-commerce pages, paid search, microsites, and CRM workflowsAdapt and elevate brand tone-of-voice guidelines across product categoriesAudit and refine existing client materials for tone and consistencyPresent creative work and explain the thinking behind itTurn client feedback around quickly on tight timelinesWhat You’ll Need:

Education/Experience:Professional copywriting experience, with significant time inside an ad agency, creative boutique, or in-house luxury brand agencyOnline portfolio of produced advertising work required, with clear examples of luxury, prestige, or high-end lifestyle writingStrong instinct for luxury tone: restraint, subtext, and aspirational pacingComfort with agency pace, including tight deadlines, multiple approval layers, and pitch workNice-to-Have Skills:

Experience writing for high-net-worth and ultra-high-net-worth audiencesWorking knowledge of conversion metrics, SEO for luxury brands, and UX writingFamiliarity with regulatory considerations in high-end categories (sustainable sourcing, certified luxury goods, financial compliance)
Skills:
Advertising, Advertising Agencies, Advertising Creative, Broadcasting, Campaigns, Copy Writing, Customer Relationship Management (CRM), Customer/Client Research, Direct Response Advertising, Film, Financial Compliance, Global Branding, High Net Worth, Regulations, Scripting (Scripting Languages), Search Engine Marketing (SEM), Time Management, User Interface/Experience (UI/UX), Voice Products, Web Analytics, Willing to Travel, eCommerce

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