Ad Creative Manager - Paid Social Job at Isla Marketing in Tampa

We create and scale high-converting ad creatives for Facebook and Instagram, and we need a detail-oriented, results-driven Ad Creative Manager to take ownership of our paid social ad production and performance.This is not a marketing strategy role-it's about creative execution, testing, and iteration. Your job is to lead creative production, manage the content pipeline, and ensure we are continuously testing and optimizing ad creatives to improve performance.Role OverviewAs the Ad Creative Manager, you will be directly responsible for managing our ad creative process from concept to production to performance analysis. You'll lead a small but growing creative team-including our Video Editors and Content Producers-to ensure a steady flow of high-quality ad creatives for our paid social campaigns.Your focus will be on developing, testing, and optimizing ads that convert. You will not handle ad buying or audience targeting, but you will work closely with our media buyers to align creative strategy with performance goals.Responsibilities Own Ad Creative Production for Paid SocialOversee the entire ad creative process-from ideation to execution-ensuring a steady flow of high-performing video and image ads.Develop engaging, direct-response ad concepts based on trends and past performance.Maintain an organized creative pipeline and ensure we always have fresh ads in rotation. Stay on Top of Trends & Competitive InsightsResearch competitor ads and emerging trends in paid social advertising.Experiment with new creative styles, hooks, and storytelling techniques that drive conversions.Ensure our ad creatives stay fresh, engaging, and ahead of the competition.Requirements•3+ years experience in ad creative production for Facebook/Instagram paid social.•Strong understanding of direct response advertising and ad psychology.•Proven ability to manage a creative team and deliver high-performing content at scale.•Hands-on experience producing, optimizing, and iterating paid social ad creatives.•Comfortable interpreting performance data (CTR, CPA, ROAS, etc.)