Ad Creative Strategist

Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well-being through high-quality, natural products. Primal Harvest offers a range of high-quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care. This role turns customer insights, product benefits, market trends, and performance data into ad concepts that drive effective customer acquisition and brand growth. Develop and lead paid ad creative strategy across key marketing platforms with an initial focus on Meta and TikTok Track creative trends across platforms, competitors, and other relevant brands and generate net new creative ideas based on novel concepts Ensure close alignment between performance creative and brand strategy / guidelines to ensure ad content helps drive both marketing and brand objectives 2. Run Analysis, Generate Insights, Drive Improvements Analyze ad performance across key metrics including CTR, CVR, CAC, CPA, ROAS to identify opportunities / issues and use insights to improve strategy, process, and creative Ensure clarity and aligned on channel, audience, and product priorities and manage budgets, ad quality / quantity, and performance outcomes accordingly Distill insights into executive level updates and recommendations Requirements