AD Marketing, Broad Media

Reporting to the Director of Media Execution, the Assistant Director, Personal Insurance Broad Media is responsible for supporting the development and execution of the marketing strategy that drives the growth and profitability of the Personal Lines Broad Media Programs. Accountable for an annual $15MM+ marketing budget for National TV, Connected TV, Audio and other broad reach programs. Manage the budget for broad media programs, providing accurate forecasts and accounting of spend Leverage data to capture insights and determine opportunities to optimize campaigns as well as develop a healthy pipeline of testing opportunities that will drive improved resultsManage media and measurement platforms and tools to purchase media, gain insights and optimize performanceOwn the monitoring of results, working with the analytics team to identify trends and areas of opportunity, as well as produce accurate forecastingManage Broad Media marketing mix to meet volume goals, without degradation to response quality Tactical Execution of Broad Media Programs Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role.