To drive impactful advertising strategies, the full-time salaried Ad Measurement Principal Strategist will manage client relationships, analyze campaign performance, and develop measurement frameworks in a remote environment.
Key responsibilities
Manage and optimize client advertising strategies to enhance performance and ROI
Analyze data and provide insights on campaign effectiveness and measurement methodologies
Collaborate with cross-functional teams to develop and implement innovative advertising solutions
Required qualifications
Proven experience in ad measurement and analytics within the digital marketing space
Strong understanding of Connected TV advertising and performance metrics
Experience with data analysis tools and techniques for campaign evaluation
Ability to develop and implement strategic measurement frameworks
Background in client management and relationship building
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