The Associate Director is responsible for managing a team of smart analysts that create data-driven tools and insights to inform marketing strategy and optimizations. The Associate Director will help lead the planning process, equipping our planning & activation teams with data driven planning insights for key clients, while also leading the day-to-day reporting & measurement practice as a whole for the agency. • Collect and analyze campaign performance across traditional and digital media channels to inform the strategic planning process, and tactical optimizations. • Partner with stakeholder to lead the ideation of new tools/products. • Partner with the MarTech team to consult on the procurement and ingestion of 1st party client data (sales, store lists, etc) and external 3rd party data.
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