I'm partnering with a rapidly growing, innovation-driven pharmaceutical company preparing for a high-profile U.S. product launch. This is a unique opportunity to build the consumer omnichannel strategy from the ground up and shape how patients engage with a first-in-class brand.
This is a highly visible role with significant executive exposure, offering the chance to influence commercial strategy, build best-in-class digital capabilities, and create an exceptional patient experience across every touchpoint.
What You'll Do
Design and own the end-to-end consumer omnichannel strategy across web, CRM, email, SMS, and digital experience platforms.Lead the development and launch of the branded patient website and CRM ecosystem, including personalized customer journeys within Salesforce Marketing Cloud.Develop and execute digital media strategies across paid search, paid social, display, programmatic, CTV, online video, and emerging digital channels.Create seamless, data-driven patient journeys that increase engagement, education, and conversion.Partner with brand, analytics, patient services, agencies, and commercial leadership to deliver integrated omnichannel campaigns.Use analytics and performance insights to continuously optimize campaigns through a test-and-learn approach.Help shape the digital foundation for a major commercial launch with long-term growth potential.
What We're Looking For
7+ years of experience in consumer digital marketing, omnichannel marketing, CRM, or digital media within the pharmaceutical, biotech, healthcare, or other highly regulated industries.Experience building consumer websites, digital ecosystems, and CRM programs (Salesforce Marketing Cloud preferred).Strong understanding of digital media strategy, customer journeys, lifecycle marketing, SEO, UX/UI, and performance analytics.Experience managing agency partners and collaborating across commercial, brand, analytics, and digital teams.Launch experience within pharmaceutical or biotech is highly preferred.Experience in Dermatology, Immunology, or specialty pharmaceutical brands is a plus.
If this sounds like an interesting role for you, apply now!
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