AD, Omnichannel Marketing

I'm partnering with a rapidly growing, innovation-driven pharmaceutical company preparing for a high-profile U.S. product launch. This is a highly visible role with significant executive exposure, offering the chance to influence commercial strategy, build best-in-class digital capabilities, and create an exceptional patient experience across every touchpoint. What You'll Do Design and own the end-to-end consumer omnichannel strategy across web, CRM, email, SMS, and digital experience platforms.Lead the development and launch of the branded patient website and CRM ecosystem, including personalized customer journeys within Salesforce Marketing Cloud.Develop and execute digital media strategies across paid search, paid social, display, programmatic, CTV, online video, and emerging digital channels.Create seamless, data-driven patient journeys that increase engagement, education, and conversion.Partner with brand, analytics, patient services, agencies, and commercial leadership to deliver integrated omnichannel campaigns.Use analytics and performance insights to continuously optimize campaigns through a test-and-learn approach.Help shape the digital foundation for a major commercial launch with long-term growth potential. If this sounds like an interesting role for you, apply now!