Ad Operations

Primary Accountabilities: • Manage partnerships with third party ad platforms to secure efficient advertising costs, including: • Creating and facilitating the process for engaging third party vendors • Making strategic decisions regarding how third parties are used in campaigns • Create and maintain processes for using new and emerging ad products • Create and maintain advertising best practices as it relates to the use of creative assets, ad copy and targeting • Facilitate testing of new ideas regarding ad creation process • Research and test new ad platforms and placements • Work with Paid Media Manager to design and create a schedule for quarterly A/B tests • Inform Paid Media Manager of ad strategy during campaign proposal stages, including: • Determining targeting guardrails based on client requests • Quoting audience prices and maximum spends for business development • Create ad campaign schedules, which includes working with Client Services to ensure all campaign guardrails are observed • Assist with interdepartmental communications, such as the newsletter, lunch & learns, webinars, etc. • Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually‑beneficial partnerships, leverage information and achieve results. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. While performing the duties of this job, the associate is: • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms. Occasionally: Job requires this activity up to 33% of the time