Summary • Location: Austin, TX • Experience: 3-5 Years • Commitment: Full Time We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life. You will work closely with our marketing, ecommerce, and creative teams to build, test, and refine strategies that fuel performance and revenue. Responsibilities: • Traffic, schedule, and QA digital ad campaigns across Meta Ads Manager and Google Ads, ensuring accurate setup of targeting, budgets, creative assets, and tracking parameters • Build and maintain Meta Ads campaigns, coordinating with creative and marketing teams • Build and maintain Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube • Manage keyword lists, negative keywords, audience segments, and bidding strategies within Google Ads • Configure and troubleshoot conversion tracking in Google Ads, including setting up conversion actions and validating data accuracy • Support SEO initiatives and ensure paid and organic search strategies work together effectively • Build custom dashboards and explorations in GA4 to surface campaign performance insights • Monitor all campaign pacing and performance daily, flagging issues and making tactical adjustments as needed • Ensure proper UTM tagging, pixel implementation, and conversion tracking across all campaigns • Pull performance reports and assist with weekly/monthly reporting on key metrics ROKA is located in Austin, TX, USA.
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