Ad Operations Specialist

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for an Ad Operations Specialist with advanced technical expertise in conversion tracking, campaign management, and performance reporting to join our growing team. This role requires a detail-oriented, analytically sharp professional who can manage the full lifecycle of digital ad campaigns and translate complex data into clear, actionable insights.

Key Responsibilities:

Conversion Tracking & Tag Management:

Build and maintain advanced conversion tracking across platforms using Google Tag Manager, Google Ads, Meta Pixel, and other relevant tagging solutionsImplement and audit event-based tracking, custom conversions, and audience pixels to ensure data accuracy and completenessTroubleshoot tracking issues using browser-based debugging tools, GTM preview mode, and platform diagnosticsSupport first-party data strategies and assist with integration of CRM or offline conversion data into ad platforms

Analytics & Reporting:

Develop and maintain performance dashboards and recurring reports using tools such as Google Looker Studio, Tableau, or similar reporting platformsCompile and deliver clear, insightful post-campaign and in-flight reports that translate raw data into meaningful performance narratives for internal teams and clientsTrack and analyze key performance metrics including conversions, ROAS, CPA, CTR, viewability, and attribution dataIdentify trends, anomalies, and optimization opportunities through rigorous data analysis

Client & Team Collaboration:

Partner with media planner/buyers, client services, and cross-functional teams to ensure seamless campaign execution and alignment with broader strategyParticipate in client calls and presentations when necessary, confidently communicating technical concepts in accessible, client-friendly languageMaintain documentation of campaign specs, tracking setups, and operational processes to support team efficiency and knowledge sharingStay current on platform updates, industry trends, and emerging ad tech tools relevant to campaign performance and measurement

Requirements

2-5 years of experience in ad operations within an agency environmentAdvanced proficiency in conversion tracking and tag management, including Google Tag Manager, Google Ads conversion tracking, and Meta Pixel/Conversions APIHands-on experience with analytics and reporting platforms such as Google Analytics 4, Looker Studio, Tableau, or comparable toolsFamiliarity with programmatic platforms and DSPs (e.g., The Trade Desk, DV360) is a strong plusStrong understanding of digital attribution models and multi-touch measurementExceptional analytical skills with a high attention to detail and accuracyExcellent communication and organizational skills with the ability to manage multiple campaigns and deadlines simultaneouslyBachelor's degree in marketing, advertising, communications, information systems, or a related field

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.

Our comprehensive compensation and benefits program includes:

Competitive salaries and opportunity for advancement; we always strive to promote from within!Annual team bonus incentives based on achieving individual and company goalsHybrid work model with flexible in-office/remote scheduleMedical, dental and vision plans for you and your family and financial protection401(k) plan with 3% company matching programGenerous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!Paid maternity leaveProfessional development, industry training opportunities, and career advancement from withinMileage reimbursement for work-related travel