Ad Operations Specialist

Firecrown is a dynamic and rapidly growing company that specializes in acquiring and managing the world's leading lifestyle and enthusiast publications. It operates print and internet publications, e-commerce sites, marketplaces, develops aviation real estate, and provides financing solutions.

We are seeking a talented and experienced Digital Ad Operations Specialist to join our team.

The Digital Ad Ops Specialist is a critical hire for Firecrown's Revenue Operations team. This person will own the end-to-end execution of digital advertising campaigns across our portfolio of brands, serving as the connective tissue between sales, editorial, and our technology stack. You will manage trafficking, reporting, yield optimization, and platform relationships while helping build the operational systems that allow our sales teams to sell and deliver with confidence.

This is a high-visibility role with real influence over how Firecrown scales its digital revenue. You will work directly with the VP, Media Operations and cross-functional leaders across all business units.

This position is open to remote candidates within the U.S. but will prioritize candidates within commuting distance to Chattanooga, TN.

Key Responsibilities

Campaign Execution and Trafficking

Traffic and manage all direct-sold digital advertising campaigns across Firecrown brand sites, newsletters, and video propertiesOwn the full campaign lifecycle from IO receipt through delivery, optimization, and post-campaign reportingManage ad tags, creative assets, and QA across desktop, mobile, and email environmentsEnsure campaigns are pacing correctly and proactively flag delivery issues to account managers and salesPlatform and Technology Management

Serve as the primary administrator for Firecrown's ad serving platform (Google Ad Manager) and related tools including AdOrbitManage programmatic demand relationships including PMPs, programmatic direct deals, and open exchange partnersTroubleshoot ad rendering issues across site environments and coordinate with development and editorial teams on technical resolutionsEvaluate and implement new ad tech vendors, formats, and capabilities as the portfolio growsYield Optimization and Revenue Operations

Monitor and optimize inventory yield across direct-sold and programmatic channelsBuild and maintain reporting dashboards and weekly delivery reports for internal stakeholders and clientsIdentify underperforming inventory and work with leadership to develop packaging, pricing, or product improvementsCross-Functional Collaboration

Partner with the client delivery, marketing, and sales teams to provide pre-sale availability checks, spec guidance, and custom execution support for larger client programsWork with editorial and design on sponsored content placements, native ad integrations, and branded content deliverablesSupport the Client Success team on reporting, makegoods, and campaign renewalsServe as the internal expert on ad product capabilities, helping sales position and spec new digital offerings

Qualifications

Required

3 to 5 years of experience in digital advertising operations, preferably within a media publisher environmentHands-on proficiency with Google Ad Manager (GAM) or a comparable enterprise ad serverSolid understanding of programmatic advertising, header bidding, and demand-side platform dynamicsExperience with ad operations workflow tools such as Asana, Jira, AdOrbit, Operative, or similar order management systemsStrong command of campaign reporting, Excel or Google Sheets-based analysis, and data interpretationExcellent attention to detail and ability to manage multiple campaigns and deadlines simultaneouslyClear, confident communicator who can translate technical issues for non-technical stakeholdersPreferred

Experience supporting a multi-brand or multi-site publisher with diverse content verticalsFamiliarity with email ad operations, newsletter sponsorship tracking, and video ad deliveryExposure to CRM or sales workflow platforms such as Salesforce, or HubSpotComfort working in a fast-moving, entrepreneurial environment where processes are still being built

This is a full-time employment opportunity. Firecrown offers a competitive total compensation package.

Firecrown is an equal opportunity employer.