This role requires a strong technical foundation, especially in pixel implementation, event tracking, and campaign QA, to ensure accurate measurement and seamless campaign delivery. This person should be comfortable working on a contract or even retainer basis to support the launch of new digital campaigns. Responsibilities • Campaign Setup • Work with the Media Buyer to understand campaign setup requirements and execute initial steps of campaign setup including new credential development, login, or syncing with clients existing platform instances. • Support the setup of new campaigns in collaboration with the buyer including initial configuration, creative implementation, and targeting parameter implementation. Qualifications • Minimum 4+ years of experience • Google Analytics Certification or GA4 Certification • Certified and experienced with Meta-Ads Manager • Need to be able to support with Google Ad Attribution, which entails Google Tag Manager certification • Capable of implementing Google event and conversion tracking • Experienced with Google Ad conversion tracking and Google Ad optimization.
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