Ad Ops Yield Manager

Description As part of the larger Digital Ad Operations team, your primary focus will be identifying areas to maximize digital direct revenue, optimize programmatic revenue opportunities, and drive operational efficiencies across Crain brands. Work across business units to vet, prioritize, and enable new ad products and revenue-driving initiatives Test tech or strategy ideas and evaluate outcomes to deliver impactful changes Work with internal teams to execute needed ad tagging changes, implement product, or enrich technologies to improve advertising offerings Set up and manage programmatic advertising campaigns through various supply-side platforms (SSPs) such as Google Ad Manager (GAM), Teads, and others to optimize revenue across multiple formats. A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.