This includes gathering assets, sizing photography, typesetting headlines, setting all ad copy, and kerning to ensure readability. Using graphic design and typography skills, the Ad Production Designer applies images, icons, pricing information, product descriptions, and all other required ad components in accordance with Publix ad and brand standards and marketing objectives. Responsibilities: • Design execution of production projects, maintaining creative standards set forth by Creative leadership. This includes using approved concepts, photo assets, and copy to design final files for the weekly ad. • Building and versioning assigned pages of promotional activity that supports price item communications and weekly circular ad campaigns in accordance with established design standards and templates.
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