Ad Sales Lead

Our mission at Duolingo is to develop the best education in the world and make it universally available. The vast majority of our learners engage with the free, ad-supported version of our app, which is core to our mission of delivering a learning experience that is accessible to all. This role reports into our Head of Ad Sales, where you will work in a high-velocity environment to scale revenue by building on Duolingo Ads' foundation, leveraging your extensive network to generate demand and drive value to Duolingo and our advertising partners. You will... • Develop the revenue strategy for your region, aligning with our mission, business objectives, and product guardrail to maintain a high-quality free user experience • Have input on Duolingo's "ad menu" and rate cards, identifying standard and native formats that drive value for our advertisers • Drive revenue growth by generating demand within key verticals and maintaining a pipeline of new and existing advertising clients • Establish and implement efficient, repeatable sales strategies and operational processes, prioritizing accounts and managing key relationships effectively • Monitor market trends and perform competitive analyses to inform strategic decisions and identify emerging opportunities • Create compelling sales presentations and proposals using internal and external data • Represent Duolingo at relevant industry events, showcasing our product and expanding our network You have... • 10+ years of experience in direct ad sales, preferably with a focus on innovative formats and delightful user experiences • Early stage sales success with experience thriving in ambiguity and creating GTM playbooks from scratch • Proven track record in building a book of business of top-tier advertisers in your region • Strong understanding of the ad tech and mobile app ecosystems • Strong understanding of the Duolingo product and experience working directly with product, engineers, and designers • Expertise in using data to derive insights and assess the performance of ad campaigns • Experience negotiating and structuring standard and innovative ad buying agreements • Exceptional communication and presentation skills • Ability to engage C-suite while also rolling up your sleeves to build sales collateral, troubleshoot issues, and directly bring in revenue • Ability to handle multiple projects simultaneously in a fast-paced environment • Entrepreneurial attitude that favors starting things from scratch, reducing complexity, and quickly testing and reiterating on ideas and processes

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