Ad Tech Product Lead | Retail & Commerce Media

We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. All About You: As an Ad Tech Product Lead, Retail & Media Commerce, you will own the end-to-end delivery of a defined set of retail media platform capabilities by working across engineering, data, design, and business stakeholders to define, prioritize, build, and launch features that drive advertiser performance and operational efficiency. Own a defined area of the retail media product roadmap, from discovery through delivery and post-launch optimizationWrite clear and complete product requirements documents, user stories, and acceptance criteriaLead sprint planning, backlog grooming, and agile ceremonies in partnership with engineering squadsTranslate advertiser, sales, and client feedback into prioritized product requirements and backlog itemsDefine KPIs and success metrics for each capability and track performance against them post-launchPartner with Data & Insights on instrumentation, A/B testing, and measurement of product featuresCollaborate with UX and design to ensure advertiser-facing tooling is intuitive and low-friction, especially for self-serve workflowsCommunicate roadmap status, delivery risks, and tradeoff decisions to senior stakeholders clearly and proactivelyConduct user research and synthesize findings into product decisions and backlog prioritiesContribute to reusable product templates, requirement frameworks, and delivery best practices Skills: A/B Testing, Advertising Design, Advertising Operations, Agile Programming Methodologies, Backlog Prioritization, Best Practices, Continuous Improvement, Cross-Functional, Customer Relations, Customer Support/Service, Customer/Client Research, Detail Oriented, Establish Priorities, Instrumentation, Machine Tool, Metrics, Performance Analysis, Performance Metrics, Product Backlog, Product Design, Product Development, Product Lifecycle, Product Management, Product Planning, Product Requirements Document (PRD), Quality Assurance, Requirements Management, Research Skills, Retail, Sales, Sales Operations, Sprint Planning, User Documentation, User Experience Design (UXD), User Interface/Experience (UI/UX)