Ad Tech Product – Senior Manager

Within the CVS Paid Media organization, you will play a critical role in developing our long-term marketing technology and ad technology product vision across all lines of business within CVS Health and will ensure we translate our longer-term strategic visions into a working set of solutions that help us maximize our digital media capabilities. While this role will work closely with both the CVS media managers and marketing teams, it will also require working cross-functionally with our analytics partners on setting the vision for implementation and our legal and privacy teams on ensuring compliance across all workstreams. Setting strategic oversight of ad technology product planning and rolloutSingle-source owner for data collection, activation strategies, and implementation, including securing cross-functional alignment on project scope, benefits, cost, and timelinesLead process to identify new opportunities and needs for media activation and measurement and support brainstorming of new Ad Tech & MarTech uses casesDefine, document, and implement business requirements, policies, and processes; Ability to balance short-term value delivery to the business with long-term efficiency and governanceDesign, build and maintain a set of processes and products for monitoring different data collection configurations and analytical reporting suitesLead cross-enterprise with business and technology partners when it comes the collection & enablement of our media data & pseudonymous consumer dataAct as the key liaison between technology and business users on user identity projects via LiveRampProvide product ownership over LiveRamp identity tool and provide direction to analytics and media stakeholders on best practices and governance for usage of the tool for audience strategy, first-party targeting, and user identificationLead exploration and provide recommendations of how LiveRamp can be leveraged to enhance existing technology tools with Innovid, Google, and the TradeDeskDirectly manage the vendor relationship with LiveRamp to ensure proper project prioritization and usage of innovation fundsProvide thought leadership and execution to delivering goals while maintaining privacy complianceProvide leadership and direction to implementation team regarding upcoming privacy legislation & translate those into proactive technology and data requirements for all Ad Tech productsCollaborate on data governance around how data is collected across our owned properties to ensure consistency & compliance in the use of said dataPossess the ability to collaborate with multiple cross functional stakeholders including, marketing, analytics, tech, privacy, security & compliance teamsOngoing Management of Media Tagging CapabilitySingle-source owner of media tag structure and design on CVS websites (focus on TradeDesk & Google tags)Maintain a set of processes and products for monitoring different data collection configurations and audience enablementSet key tagging priorities within a tag management system Required Qualifications 8+ years of experience in Product Ownership or Ad Technology is required5+ years of experience with data identity tools (LiveRamp, Acxiom, etc) is requiredExpertise working in data connectivity platforms like LiveRamp, Acxiom, or Commerce Signals is requiredExpertise in SQL coding or media tagging is requiredExperience with Microsoft Tools (Excel, Powerpoint) is requiredFluency with media tags like TradeDesk, Google Floodlight, or Innovid is required This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

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