in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern Californias Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the course PRSM 535 Social Media Advertising . In this course, the Adjunct Lecturer will teach students how to: Develop social media advertising objectives, strategies and tactics for a communication campaign or project. Create an approach to measure and evaluate the eectiveness of social media advertising in supporting an integrated paid, earned, shared and owned (PESO) communication campaign or projects goals. Previous teaching experience, particularly online teaching experience, is desirable.
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