This role serves as both a strategic and tactical resource—leading the development, execution, and optimization of client campaigns across multiple platforms. Adpearance is a part of Advance Automotive, comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. Oversee daily campaign maintenance and performance optimization, including budget pacing and bid strategy refinement; ongoing ad copy, keyword, audience, and placement updates; management of advanced features (e.g., RLSA, ad extensions, shared libraries); leverage data to uncover performance trends and execute high-impact optimizations based on granular analysis; ensure campaigns evolve with platform changes, client needs, and emerging service offerings; conduct holistic account evaluations to identify scalable improvements across campaigns; serve as a strategic partner to internal teams and clients through regular reporting and insight delivery, including executive-level summaries; clear communication of performance trends, opportunities, and roadmaps; participation in account planning, strategy sessions, and presentations; translate complex performance data into actionable strategies and client-friendly language. Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States.
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