Ads Manager

Job highlights: Identified by Google from the original job post Qualifications: • Experience in digital marketing and PPC optimization • Advanced understanding and use of Google AdWords • Google Webmaster Tools • Google Search Console • Google Analytics • Google Tag Manager • Advanced understanding and use of Bing Ads, Facebook Ads, Retargeting • If you have any experience with Twitter Ads, Instagram Ads, or LinkedIn Ads, it’s also beneficial, but not required • Optional - Understanding of Salesforce and its reports | Responsibilities • Lead the creation, implementation, optimization, and measurement of ad copy, creative, landing page, conversion funnel, bid modification, and audience targeting tests and enhancements • Lead and implement media strategies including, but not limited to, Google Ads, Bing Ads, Retargeting, and more • Reduce the cost per SQL by less than 10% • Increase the conversion rate of our highest performing landing pages by 10% • Increase website traffic with content marketing or any other means by 15% • All lead generation • Develop a strategic roadmap for paid search, with development of internal keyword and ad level tracking • Develop, evaluate, and implement A/B testing - Work with designers and marketing team to concept new landing page designs and optimization of conversion funnels Responsibilities: • Improve client organic search rankings for Google and Bing • Create and/or optimize copy and landing pages for maximum exposure and conversions • Perform ongoing keyword expansion including identification and implementation of keyword opportunities • Client reporting and analytics support for the SEO client portfolio, including benchmarking and tracking reports to customers on SEO positions, traffic, conversions, and other metrics • Work with our development team to ensure the usability and mobility of the website • Knowledgeable in link building and the effective use of them • Research and analyze the competition and competitor websites • Work with content and marketing teams to drive SEO in content creation and promotion • Collect and analyze data to identify trends and insights to achieve maximum ROI in organic campaigns • Track, report, and analyze website analytics and SEO initiatives and campaigns • Responsible for creating and executing paid and unpaid social media Ad campaigns via Facebook, Instagram, and Google