Ads Manager

We are seeking a highly driven, analytical, and creative Digital Marketing Performance Specialist to lead and optimize our digital marketing efforts across paid advertising, SEO, website performance, and lead generation.

This role is ideal for someone who enjoys both strategy and execution — someone who can build campaigns, analyze performance, improve systems, and continuously optimize results.

You’ll play a key role in helping drive business growth through smarter marketing, stronger lead generation, and measurable performance improvements.

Compensation:
$21 - $24 hourly

Responsibilities:
Paid Advertising & Lead Generation

Create and manage paid advertising campaigns across Meta, Google, YouTube, and other digital platforms
Monitor and optimize campaign performance, targeting, budgets, and lead quality
Manage PPC, retargeting, and social media advertising strategies
Continuously test and improve ads, audiences, and conversion performance

SEO & Website Optimization

Execute SEO strategies to improve website traffic and search rankings
Monitor website performance and user engagement metrics
Optimize website content, landing pages, and metadata
Identify opportunities to improve conversion rates and user experience

Marketing Analytics & KPI Tracking

Track and maintain key marketing KPIs
Build and maintain reporting dashboards
Deliver monthly marketing reports with actionable recommendations
Analyze campaign data and identify opportunities for improvement

Systems & Organization

Maintain a centralized content and asset library
Help improve marketing systems and workflows
Organize marketing assets, ad creatives, and campaign materials
Collaborate closely with the marketing and operations teams


Qualifications:

Experience managing digital advertising campaigns
Strong understanding of Meta Ads, Google Ads, PPC, and retargeting
Knowledge of SEO and website optimization
Strong analytical and problem-solving skills
Ability to interpret data and make strategic recommendations
Highly organized with strong attention to detail
Ability to manage multiple projects and deadlines


About Company

Smallegan Real Estate is a fast-growing independent brokerage based in Grand Rapids. We operate like a true team, not a traditional brokerage where agents are left to figure things out on their own. Our focus is growth, accountability, and doing the right thing for both clients and our people.

As a Zillow Preferred Partner, our agents receive consistent opportunities to connect with motivated buyers and sellers. Because we are independent, there are no franchise fees or additional brokerage splits. Agents are split only with the team and receive real value in return.

We provide full administrative and marketing support, in-house media and content creation, coaching and mentorship, modern systems, and a culture built on integrity, collaboration, and continuous improvement.

If you are driven, coachable, and looking for a place where you can grow your business with real support behind you, Smallegan Real Estate is the team to be on.