Ads Manager

Job Overview

We are seeking a dynamic and results-driven Ads Manager to lead our digital advertising initiatives across multiple platforms. In this role, you will craft and execute high-impact paid media campaigns that drive brand awareness, lead generation, and sales growth. Your expertise in performance marketing, media planning, and analytics will empower you to optimize advertising spend and maximize ROI. This paid position offers an exciting opportunity to shape innovative marketing strategies within a fast-paced environment, ensuring our brand reaches its full digital potential.

Responsibilities

Develop comprehensive media plans and manage advertising campaigns across platforms such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and Microsoft Ads.
Conduct detailed keyword research to identify high-performing search terms that enhance campaign effectiveness.
Monitor and optimize PPC (pay-per-click) campaigns through ongoing analysis of media performance analytics and web analytics reporting tools like Google Analytics and Google Tag Manager.
Manage marketing campaign budgets meticulously, ensuring efficient allocation of resources for paid search marketing, social media advertising, and affiliate marketing efforts.
Utilize SEO tools and media planning techniques to improve conversion rates through targeted media buying and media performance analytics.
Collaborate with cross-functional teams to implement tracking pixels, conversion tracking, and A/B testing for continuous campaign improvement.
Prepare detailed reports on campaign performance metrics, providing insights for data-driven decision making and strategic adjustments.

Experience

Proven experience managing digital marketing campaigns with a focus on paid search marketing, social media management, and affiliate marketing.
Strong familiarity with SEM (Search Engine Marketing), PPC campaign management, and media planning strategies.
Hands-on experience with Google Ads (formerly AdWords), Bing Ads, Microsoft Ads, DoubleClick, and other major advertising platforms.
Proficiency in using SEO tools, spreadsheets (including pivot tables), and web analytics tools such as Google Analytics for performance measurement.
Demonstrated ability to manage budgets effectively within a search marketing role while optimizing ROI through conversion optimization techniques.
Knowledge of web analytics reporting processes to evaluate campaign success and inform future strategies.
Ability to leverage data-driven insights for continuous improvement in media buying, digital marketing tactics, and overall campaign effectiveness.

Join us as an Ads Manager to harness your expertise in digital advertising while driving impactful results!

Pay: $59,050.76 - $71,114.90 per year

Benefits:

Flexible schedule

Language:

English & Spanish (Preferred)

Work Location: In person