Ads Marketing Operations Manager

Position: Base Ads Marketing Operations Manager US Base is planning to bring a million developers and a billion users onchain. You’ll also ensure compliance with publisher standards and regulatory requirements, while driving flawless campaign performance on both the advertiser and publisher side.If you thrive in the details, enjoy solving problems in real time, and want to directly impact the efficiency of Base’s acquisition engine, this role is for you.What You’ll DoManage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.Partner with compliance teams to review and approve ads before they go live.Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.What We Look For In You3‑5 years in ad operations, campaign trafficking, or paid media execution.Hands‑on experience with Meta, Google Ads, Linked In, Twitter/X, and/or DSPs.Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.Experience reviewing creative against ad platform and legal/compliance standards.Process‑driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.Strong communicator and collaborator with cross‑functional teams.Nice To HavesExperience in fintech, crypto, or other highly regulated industries.Familiarity with MMPs (Apps Flyer, Adjust) and tag/pixel management.SQL or scripting skills for deeper campaign analysis.Knowledge of attribution methodologies and performance measurement.REQ Commitment to Equal OpportunityCoinbase is proud to be an Equal Opportunity Employer. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. let us know the nature of your request and your contact information. By submitting your application, you are agreeing to our use and processing of your data as required.