Ads & SEO Manager (TN)

SummaryJoin our digital marketing agency as an Ads & SEO Manager to oversee paid advertising campaigns and organic search performance for multiple clients. This role requires full ownership of campaigns and SEO strategy, managing them independently while collaborating with our marketing team to achieve measurable ROI and search visibility gains. The position is remote with flexible hours and potential for full-time growth.

DeliverablesCampaign ManagementPlan, launch, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platformsTake full ownership of campaign performance and results from strategy through executionManage multiple client ad accounts simultaneously with varying budgets and objectivesConduct keyword research, audience targeting, and competitive analysisDesign and execute comprehensive A/B testing strategies for ad copy, creatives, landing pages, and audiences to continuously improve performanceImplement unit testing methodologies to validate campaign components before launchMonitor campaign performance daily and make data-driven optimizationsManage ad budgets efficiently to maximize ROI for clientsSEO & SERP ManagementOwn on-page, technical, and off-page SEO strategy for multiple client websitesConduct keyword research and mapping to identify high-value organic opportunities, aligning with paid search targeting where relevantMonitor SERP rankings, visibility, and share-of-voice across target keywords, and track fluctuations tied to algorithm updatesPerform technical SEO audits (site speed, crawlability, indexation, schema markup, mobile usability, Core Web Vitals) and coordinate fixes with dev/design teamsOptimize on-page elements (title tags, meta descriptions, headers, internal linking, content structure) to improve rankings and CTRAnalyze competitor SERP positioning and identify content gaps and link-building opportunitiesDevelop and guide content briefs that support target keyword rankings, coordinating with content and design teamsTrack local SEO performance (Google Business Profile, citations, reviews) for local service clientsMonitor and report on organic traffic, rankings, impressions, and CTR trends alongside paid metrics for a unified acquisition viewStay current on Google algorithm updates, search engine guidelines, and evolving SERP features (featured snippets, AI Overviews, local packs, etc.)Media Creation & StrategyAssist with media creation including ad copy writing, creative briefs, and basic graphic design coordinationProactively research and recommend new media opportunities and platforms to expand client reachLead discussions with clients and team about emerging advertising and search channels and innovative campaign approachesDevelop advertising and SEO strategies aligned with client business goalsStay current on platform updates, best practices, and industry trendsIdentify opportunities for campaign expansion and improvement across both paid and organic channelsRecommend budget adjustments based on performance dataCollaborate with content and design teams on ad creative and SEO content needsReporting & CommunicationCreate clear, actionable monthly performance reports for clients covering both paid and organic search performanceProvide strategic recommendations based on campaign and SEO data and market insightsCommunicate campaign and SERP performance, insights, and recommendations to account managersParticipate in client calls when needed to discuss strategy and resultsTrack and report on key metrics: CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibilityAvailable during 9am-5pm Central Time at least 4-6 hours presence for team collaborationRequired Qualifications2+ years managing paid advertising campaigns (Google Ads, Meta Ads required)2+ years of hands-on SEO experience, including technical, on-page, and content-driven SEOProven track record of managing $10K+ monthly ad budgetsDemonstrated experience improving organic search rankings and visibility for multiple websitesDemonstrated experience with A/B testing methodologies and statistical significance analysisExperience assisting with or directing media creation for digital campaignsExperience working in an agency environment managing multiple client accountsGoogle Ads certification (required)Meta Blueprint certification (preferred)Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, Google Search ConsoleProficiency with SEO tools such as Ahrefs, SEMrush, Moz, or similar for keyword research, rank tracking, and auditsAbility to take full ownership of accounts with minimal supervisionExcellent written and verbal communication skillsSelf-motivated and able to work independentlyExperience with reporting tools (Google Data Studio, Looker Studio, or similar)Nice-to-Have SkillsLinkedIn Ads experienceMicrosoft Ads (Bing) experienceExperience with landing page optimization and CROExperience with unit testing frameworks for digital marketing campaignsBasic design skills (Canva, Adobe Creative Suite basics)Familiarity with CRM systems (particularly lead tracking and attribution)E-commerce advertising and SEO experience (Shopify, WooCommerce)Local service business advertising and local SEO experienceExperience with link-building outreach and digital PRFamiliarity with structured data / schema markup implementationExperience with JIRA or project management toolsWhat We're Looking ForSomeone who can hit the ground running, take full ownership of client advertising campaigns and SEO strategy, and free up our team to focus on strategic growth initiatives. You should be comfortable working independently across both paid and organic search channels while keeping stakeholders informed of progress and results. We need someone who thinks like an owner - proactively identifying opportunities across paid and organic search, recommending new approaches, and driving results without constant oversight.