Ads Specialist

Position: Paid Ads Specialist Responsibilities • Perform daily account management and pay-per-click accounts on Google AdWords, as well as Yahoo, Bing, and other search platforms for a variety of clients • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics • Manage and maintain updates for keyword lists • Ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals • Support the generation of new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives • Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives Requirements • Google paid ad experience, or a similar platform • Google AdWords, Search, Display, and Video Ad Certifications • Marketing account management experience • Ability to analyze data and key performance indicators • CRM database experience • High communicator via phone and email • Customer service focused • Innovative, curious, and highly motivated Benefits • Health insurance, Blue Cross / Blue Shield, 100% paid for the basic plan for the employee, 4 plans available • Vision and dental insurance, 50% paid for employees • 13 days paid time off (104 hours) • 6 paid holidays • 401K with up to 4% match, eligible after year 1 • Short and long-term disability • $20,000 Term life insurance benefits • Eligible to add group life and accidental insurance #J-18808-Ljbffr

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