Your goal is to maximize client ROI by combining data-driven audience targeting, creative A/B testing, and continuous budget management to drive qualified leads, sales, and conversions. * **Campaign Strategy & Execution:** Build, launch, and manage full-funnel Meta ad campaigns, including custom, lookalike, and retargeting audiences. * **Creative Testing & Reporting:** Partner with creative teams to test direct-response ad copy and visuals, and deliver clear, actionable reports on campaign performance. * **2+ years** of hands-on experience independently managing Meta ad campaigns with proven performance success. * Strong technical grasp of **Meta Pixel, Conversions API, and Meta Business Manager**.
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