The Advertising & Sponsorships (A&S) Insights Manager will have the opportunity to become an expert about franchise players and fan audiences. A basic understanding of syndicated databases and/or consumer research methods will be necessary for this Insights Manager to cultivate audience insights from a variety of data sources. Responsibilities • Generate game, media and player insights in support of the A&S sales cycles • Respond to client inquiries about player and fan audiences • Analysis of audience demographic and psychographic data • Act as an expert and evangelist in games, new media, and cross-platform insights • Curate data and trends into actionable insights • Keep the team informed of macro industry trends that impact the A&S business Qualifications • Minimum 5+ years of experience in consumer research, marketing or insights role in-house or agency. We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA.
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