Advertising

The Dallas Cowboys Brand & Marketing department is looking for a Marketing Coordinator who will bring along a passionate and collaborative attitude and is a highly motivated communicator. This role will have an emphasis on assisting with the planning and execution of paid media campaigns across a variety of channels, including paid social, paid search, display, CTV, and emerging platforms. Responsibilities will also include supporting media buy execution by trafficking assets, managing trade media, and assisting with email campaign execution, while working cross-functionally across the organization. Assist in supporting the strategy, execution, optimization, and reporting of paid media campaigns across channels including paid social, paid search, display, CTV, and emerging platforms, in collaboration with cross-functional teams across the organization Monitor and analyze campaign performance, develop reporting by channel and key KPIs, and identify optimization opportunities Conduct research and collect consumer insights to inform campaign recommendations and improve performance Ensuring ads are trafficked appropriately and quality assurance measures are followed across digital media, trade partner organizations, and owned & operated channels Support project management of marketing campaigns for tentpole events, brand programs, third-party events, The Star District events, and new initiatives Collaborate with cross-functional teams (creative, social, brand, content, and partnerships) to ensure alignment on campaign messaging, assets, and objectives Coordinate trade media and support email campaign execution analysis Support the creation of test and learn roadmaps, ongoing data analysis, and delivery of results and insights for our partners and internal teams Continually evaluate opportunities to leverage changes in digital platforms and supporting tools while monitoring digital advertising trends and emerging platforms Other duties as assigned Bachelor’s degree in Marketing, Business, or a related field preferred Working knowledge of paid media channels, including paid social, paid search, display, CTV, or other emerging platforms Experience supporting campaign execution, reporting, and optimization across digital platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.)