Advertising Administrator - Full Time

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.:

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.:

ESSENTIAL DUTIES AND RESPONSIBILITIES


Additional responsibilities may be assigned as needed:


Serve as liaison between internal departments and supporting teams
Develop advertising and content strategies; present recommendations to leadership and execute upon approval
Supervise workflow of creative projects, including writing briefs, modifying job orders, and coordinating traffic to meet deadlines and budgets
Identify and escalate issues to maintain project timelines; reassign tasks as needed for prioritization
Communicate effectively with internal and external clients
Produce advertising, graphics, direct mail, and multimedia in collaboration with Corporate Marketing
Review creative content for accuracy prior to publishing; suggest improvements as needed
Maintain graphic asset library for multimedia, signage, and collateral across assigned properties
Update and schedule printed and digital signage, including Symon Design Studio
Assist in development and execution of advertising campaigns; recommend enhancements
Participate in preplanning of marketing and advertising projects
Ensure consistent brand representation across all materials
Support marketing services including advertising, public relations, and internal requests
Draft press releases and manage media correspondence for marketing initiatives
Maintain vendor relationships to ensure timely, accurate, and cost-effective production
Contribute to long-term brand strategy and execution of marketing plans
Input and manage job requests in InMotion project management system
Update schedules and project details in InMotion to ensure accuracy
Generate and distribute status reports; create ad-hoc reports as needed
Traffic ad materials and coordinate deadlines with media buying/planning agency
Gather project materials and details from relevant departments
Perform basic graphic tasks including image resizing using Adobe Photoshop, InDesign, and Illustrator
Conduct research for marketing and advertising initiatives
Provide administrative support to the Marketing Department
Coordinate and assist with promotional events and live broadcasts
Promote superior customer service in alignment with company standards
Develop and maintain brand voice and visual content for M Resort or multi-property messaging
Collaborate with Advertising Manager to implement social media strategies aligned with PR and marketing goals
Attend property events (including evenings/weekends) to gather content
Maintain and update website using Sitecore CMS
Support public relations efforts including media requests, interviews, photo shoots, and visits
Review and update directory listings, media lists, and fact sheets for assigned properties
Ensure compliance with all regulatory requirements and report potential issues
Maintain strict confidentiality in all departmental and company matters

BRING US YOUR BEST.:

QUALIFICATION REQUIREMENTS


Must be at least 21 years of age
Associate’s degree in Marketing, Advertising, or Communications preferred
Minimum of 2 years’ experience in advertising or client services, or equivalent combination of education and experience
Previous experience in the hospitality industry and resort settings preferred
Excellent verbal, written, and interpersonal communication skills
Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Strong client interface and presentation skills preferred
Ability to interact professionally with guests, staff, and colleagues
Skilled in resolving conflicts and problems diplomatically and tactfully
Capable of presenting information and responding to inquiries from managers, clients, customers, and the public
Demonstrated ability to drive results and meet objectives


SUPERVISORY RESPONSIBILITIES


None


LANGUAGE SKILLS


Ability to read and interpret documents such as safety rules, operating procedures, and manuals in English
Strong verbal and written communication skills to interact effectively with guests, team members, and management
Capable of conveying information clearly and professionally in high-pressure or fast-paced situations
Able to understand and respond to guest inquiries, concerns, and feedback with courtesy and accuracy
Must be able to document incidents, complete reports, and follow written instructions precisely
Proficiency in communicating policies, procedures, and expectations to team members


REASONING ABILITY


Ability to apply common sense and sound judgment to carry out written, oral, or diagrammed instructions
Strong problem-solving skills in standardized situations involving multiple variables
Capable of making quick decisions under pressure while maintaining guest satisfaction and safety
Able to assess situations and respond appropriately to guest needs, operational challenges, or unexpected events
Demonstrates logical thinking and adaptability in a fast-paced, high-volume environment
Must be able to prioritize tasks and manage time effectively during peak business hours
Ability to interpret and follow company policies, procedures, and regulatory guidelines
Maintains professionalism and discretion when handling sensitive or confidential information


CERTIFICATES, LICENSES, REGISTRATIONS


Must qualify for all licensing and permit requirements as mandated by federal, state, and local regulations


PHYSICAL DEMANDS


Regularly required to stand for extended periods and use hands to handle tools, equipment, and objects
Frequently required to reach with arms, speak clearly, and actively listen in a fast-paced environment
Visual acuity required, including close vision, color differentiation, and peripheral awareness
Ability to lift and move:

Up to 30 lbs regularly
Up to 50 lbs frequently
Up to 100 lbs occasionally (with assistance or equipment as needed)

Must be able to push, pull, bend, twist, stoop, crouch, kneel, and maintain balance in various work environments, including confined or crowded spaces
May be required to navigate stairs, ramps, and uneven surfaces
Must be able to perform physical tasks safely and efficiently in a dynamic and guest-facing setting


WORK ENVIRONMENT


May be exposed to secondhand tobacco smoke
Fast-paced, high-energy atmosphere requiring excellent multitasking and communication skills
Frequent interaction with guests and team members in a dynamic customer service setting
May involve standing, walking, or moving for extended periods during shifts
Must be comfortable working in areas with varying noise levels, lighting, and temperature conditions
Flexibility required to work nights, weekends, holidays, and overtime based on business needs
Compliance with uniform and grooming standards is required
Must adhere to all company policies, procedures, and regulatory guidelines
Reasonable accommodations will be made for individuals with disabilities in accordance with applicable laws
STAY IN THE GAME. FOLLOW US.:

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet.

We're changing entertainment. Follow us.

Equal Opportunity Employer