Advertising and Brand Specialist III - R9213

Essential Functions • Ensure advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brand • Develop content for acquisition pages of corporate website • Direct agencies in the creative development of advertising campaign elements; serving as primary contact and approver • Oversee specific projects as directed by Manager and /or Director • Responsible for creating and maintaining portfolios of multi-market, multi-product printed sales collateral, including content creation, approval, design, production and distribution • Ensure all printed materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirements • Develop schedules and timelines for multiple product lines and ensure all advertising and sales materials are launched on schedule • Lead white space strategy to support strategic priorities of enterprise and market leadership by identifying and supporting creative opportunities to drive member acquisition and brand awareness • Identify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goals • Utilizing consultative methods, develop and maintain relationships with key internal stakeholders • Provide training and guidance on department processes and procedures to new team members • Create and implement process improvement efforts • Perform any other job duties as requested Competencies, Knowledge And Skills • Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environment • Intermediate to advanced proficiency in Microsoft Office including Word, Excel and PowerPoint • Experience using visual software including PowerPoint • Strong project management and process skills • Excellent critical thinking and problem solving skills with strong attention to detail • Exceptional oral, written and interpersonal communication skills • Develop subject matter expertize in the state, federal and internal regulations that govern insurance advertising activities across multiple products and markets • Working knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred but not required • Ability to work independently and with diverse teams in a matrix environment • Team and customer oriented • Ability to work within tight timeframes and meet strict deadlines • Ability to drive multiple projects simultaneously $61,500.00 - $98,400.00 CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. This job description is not all inclusive.