Advertising and Brand Specialist III Job at CareSource in Dayton

Job Summary:The Advertising and Brand Specialist III is responsible for developing and executing comprehensive marketing advertising strategies for market positioning of both existing and new health plan products.Essential Functions:Ensure advertising campaigns reflect data-driven insights, market dynamics, strategic enterprise goals, consumer research and brandDevelop content for acquisition pages of corporate websiteDirect agencies in the creative development of advertising campaign elements; serving as primary contact and approverOversee specific projects as directed by Manager and /or DirectorResponsible for creating and maintaining portfolios of multi-market, multi-product printed sales collateral, including content creation, approval, design, production and distributionEnsure all printed materials and advertising are accurate and meet rigorous internal, state and federal regulatory and accreditation requirementsDevelop schedules and timelines for multiple product lines and ensure all advertising and sales materials are launched on scheduleLead white space strategy to support strategic priorities of enterprise and market leadership by identifying and supporting creative opportunities to drive member acquisition and brand awarenessIdentify gaps and develop new processes and procedures to ensure accuracy, meet deadlines and achieve membership goalsUtilizing consultative methods, develop and maintain relationships with key internal stakeholdersProvide training and guidance on department processes and procedures to new team membersCreate and implement process improvement effortsPerform any other job duties as requestedEducation and Experience:Bachelor’s degree in Marketing, Public Relations, Journalism, Communications, or related field or equivalent work experience is required5-7 years of experience in marketing/communications; healthcare marketing experience is preferred3 years of professional writing experience preferredCompetencies, Knowledge and Skills:Ability to multi-task, prioritize and manage numerous projects in a highly regulated, fast-paced environmentIntermediate to advanced proficiency in Microsoft Office including Word, Excel and PowerPointExperience using visual software including PowerPointStrong project management and process skillsExcellent critical thinking and problem solving skills with strong attention to detailExceptional oral, written and interpersonal communication skillsDevelop subject matter expertize in the state, federal and internal regulations that govern insurance advertising activities across multiple products and marketsWorking knowledge of WordPress CMS, CRM, UX / UI, web design, SEO, SEM preferred but not requiredAbility to work independently and with diverse teams in a matrix environmentTeam and customer orientedAbility to work within tight timeframes and meet strict deadlinesAbility to drive multiple projects simultaneouslyLicensure and Certification:NoneWorking Conditions:General office environment; may be required to sit or stand for extended periods of timeCompensation Range:$61,500.00 - $98,400.00 CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.Compensation Type:SalaryCompetencies:- Create an Inclusive Environment- Cultivate Partnerships- Develop Self and Others- Drive Execution- Influence Others- Pursue Personal Excellence- Understand the BusinessThis job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.