Advertising and Optimization Specialist

The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels. In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSi’s brand partners. On-Site Advertising & PPC • Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks • Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability • Optimize campaigns across sponsored products, brands, display, and emerging ad formats • Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans Marketing Analytics & Performance Insights • Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel • Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift • Identify trends, opportunities, and risks across brands, categories, and platforms • Use data to inform optimization strategies, budget allocation, and growth recommendations