Advertising and Paid Media Manager

You Have: • 8+ years of experience leading paid media strategy and execution across digital and traditional channels with a focus on data-driven, audience-centric, and business-to-government aligned campaigns • Experience developing integrated, digital-first marketing programs, including messaging, creative, advertising, organic or paid social, and content distribution • Experience in cross-functional alignment, stakeholder management, and third-party or vendor partnerships and collaborating in matrixed environments • Experience with paid media platforms such as Google Ads, Meta, LinkedIn, or Reddit and government-appropriate targeting strategies • Experience establishing clear paid media or advertising measurement frameworks with key performance indicators and demonstrating return on investment • Experience with performance optimization and innovation in paid media to deliver measurable business results driving demand and awareness among federal government audiences through data-driven storytelling and contextual messaging • Experience managing teams and agencies to deliver high-impact, brand-aligned content tailored to government and technology influencers and decision-makers • Experience mentoring talent, prioritizing workstreams, and fostering team growth • Ability to manage complex campaigns, including budget oversight, vendor compliance, content governance, project management, and vendor or contract management • Bachelor’s degree Nice If You Have: • Experience with business-to-government (B2G) marketing, including to the U.S. federal government and the tech community • Experience with full-funnel marketing for the public sector and tech community, including product marketing, capture support, and brand awareness or perception through conversion • Experience with analytics tools such as Power BI and Google Analytics to drive insights and optimize spend • Ability to be agile in high-pressure, fast-paced roles with complex project oversight and deadline accountability • Possession of excellent organizational, leadership, time management, and relationship-building skills The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen’s total compensation package for employees. • If this position is listed as remote or hybrid, you’ll periodically work from a Booz Allen or client site facility. • If this position is listed as onsite, you’ll work with colleagues and clients in person, as needed for the specific role.