Advertising and Paid Media Strategy & Planning Specialist

Do you enjoy working at the intersection of business priorities, media planning, agency partnership, campaign activation, and data-driven optimization? In this role, you will help translate business and marketing priorities into paid media strategies, support campaign planning and activation across key business areas, partner with internal stakeholders and agency teams, and contribute to the success of Deloitte's audience-led marketing approach. Support paid media strategy throughout the campaign process, including planning, activation, optimization, reporting, and performance analysis.Partner with marketers and internal stakeholders to translate business goals into paid media recommendations and campaign plans.Collaborate with agency partners, channel specialists, creative teams, and cross-functional stakeholders to support successful campaign execution.Support planning and execution across a variety of paid media channels, including paid social, paid search, programmatic, ABM/OBM, and publisher-direct programs.Help develop audience, channel, budget, and media recommendations that align with stakeholder objectives and business priorities.Review campaign performance and develop insights and recommendations to improve results and inform future planning.Communicate campaign status, results, and recommendations to stakeholders in a clear and actionable manner.Support development of playbooks, best practices, templates, and process improvements that help scale Deloitte's paid media capabilities.Stay informed of changes and trends across the paid media landscape and share recommendations with stakeholders and team members. Bachelor's degree in Marketing, Communications, Advertising, Business, or a related discipline.3+ years of experience in paid media, advertising, media strategy, campaign planning, digital marketing, agency operations, or related fields.Experience supporting paid media campaigns across one or more channels such as paid social, paid search, display, programmatic, ABM/OBM, or publisher-direct media.Experience working with internal stakeholders, marketing teams, agencies, or media partners.Experience working in a matrixed organization or agency environment.Strong Microsoft Office Suite skills including Excel, PowerPoint, Word, Outlook, and Teams.Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve.Limited immigration sponsorship may be available. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.